Pendulum has a full range of communications services to help assist you and your team.
If you don’t see what you’re looking for, just ask. We will get it done by partnering with the best advisors in government lobbying, public opinion research or management consulting. And we would be happy to put you in touch with leaders in these fields to make sure you get what you need.
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Working with clients to decode the esoteric workings and context of government, political institutions and governmental imperatives, and Canadian current events. We build contextualized understanding, allowing our clients to better formulate their strategic planning. This analysis is built on decades of experience working in, around and for the institutions that define our politics. Our partners have worked in among the most senior roles of government, politics and media.
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Our media training experts are among the most highly regarded in the industry in Canada. With experience on both sides of the divide – political/governmental communication plus journalism – we bring a comprehensive understanding to the benefit of our clients. From beginners starting to “do media” to experienced experts looking to hone their presentation style, to groups representing a range of skill, we do it all. We also bring both a theoretical as well as a practical approach to our training, ranging from media psychology and an understanding of the business model, right through to effective message composition. From cabinet ministers to CEOs, we are trainers to Canada’s leaders.
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From speeches to op-eds to briefing notes and circulars, our partners have written for Canada’s leaders. Ranging from CEOs to cabinet ministers to charities, the best of the best have relied on our partners to provide the highest quality written product when it matters most. We also work with clients to edit and refine existing product to augment the quality and effectiveness of their written word.
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We believe that all crises can be solved, and that crisis management requires a calm and experienced guiding hand to lead stakeholders through their rockier moments. Built on the experience of senior journalistic practitioners and senior level political communicators, our crisis communications team brings you a comprehensive view – how to establish calm, how to develop your response, how to craft your message, and how to deliver it for optimal outcome. We integrate ourselves directly into clients’ crisis response teams for seamless operations. Our experts also evaluate clients’ crisis communications and business continuity systems to ensure they are designed for effectiveness when situations arise. These audits have seen our experts advise major Canadian institutions on updating their frameworks for the modern communications environment.
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Working alongside your team members, we will help create an intentional and strategic approach for both individual campaigns and larger company-wide initiatives. A larger digital strategy is most often part of the creative strategy – incorporating social media initiatives, website landing pages, full campaign websites and email. Also included in a well thought out strategy are print-focused initiatives. This could be fundraising initiatives, awareness campaigns and events - working in unison with the digital strategy initiatives to achieve our clients’ targets and goals.
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We work with clients to maximize their media exposure surrounding special projects or events. Be it a conference or a special policy or service launch, we work with client’s press and marketing teams to maximize exposure in the most relevant communications fora. Our partners have worked for visiting dignitaries, established businesses and new market entrants. However specialized a client’s needs, we can build and optimize message platforms.
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At Pendulum, we have some of the top creative talent in Canada. From award winning websites to political branding and campaigns, we can offer you the highest level of creative services. Our offerings can include branding packages, website builds or redesigns, social media campaigns and event design and printing services.
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Our partners have worked in the most senior organizing roles responsible for a broad range of public events, ranging from massive political conventions to small and intimate policy symposiums to strategic board retreats. We help our clients maximize clarity, communication and effectiveness – to control their message and uphold their brand.