Strategic Advisory for a Complex World
Trust. Experience. Relationships.
These are the foundations of Pendulum Group’s work. As a boutique national strategic advisory firm, we help leaders navigate complexity with clarity, confidence, and purpose.
Our approach is hands-on, bespoke, and grounded in real-world experience.
Pendulum offers a national practice strengthened by local insight and regional presence across Canada and complemented by a geopolitical practice that interprets the world to Canada and Canada to the world. We understand the political, policy, and cultural currents shaping today’s business environment—and we help clients act strategically within it.
Local Knowledge. National Perspective. International Insight.
Senior Advisors Only
When you work with Pendulum, you work directly with seasoned professionals only – leaders who have lived the decisions you face and understand their consequences.
Bespoke Strategies, Real Results
No templates. No generic playbooks. We craft custom strategies that reflect your goals, context, and risk environment.
“For media training, Yaroslav is the best in the biz. I’ve had him do everything from candidate schools with rookies to one-on-one coaching for cabinet ministers. He really knows how to explain media psychology, build confidence and sharpen delivery.”
- Dustin Van Vugt, fmr. Executive Director of the Conservative Party of Canada
“Heather brings the reflexes of a journalist, the insights of a media executive and the work ethic of an entrepreneur to all of her projects. What sets her apart is her ability to listen and engage with people, offer up creative solutions and make genuine connections.”
- George Wamala, Director, Regulatory and Government Affairs at RBC
Our team of senior advisors brings deep expertise in corporate communications, public affairs and policy, organizational strategy and governance, and geopolitical advisory. We position executive clients for success in an environment where stakes are high and expectations even higher.
With Pendulum, you’ll be back in control of your time and resources
Not everyone can deliver, but everyone tells you they can – just to get you in the door.
Our team of accomplished senior professionals are dedicated to achieving success.
We will provide the solutions you actually need within a budget you can live with. We’re interested in solutions and relationships that work – giving you your time back.
What We Do
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Working with clients to decode the esoteric workings and context of government, political institutions and governmental imperatives, and Canadian current events. What matters, who matters, and where things are heading.
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Our media training experts are among the most highly regarded in the industry in Canada. With experience on both sides of the divide – political/governmental communication plus journalism – we bring a comprehensive understanding to the benefit of our clients.
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From speeches and op-eds to briefing notes and circulars, our partners have written for Canada’s leaders.
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Built on the experience of senior journalistic practitioners and senior level political communicators, our crisis communications team brings you a comprehensive view – how to establish calm, how to develop your response, how to craft your message, and how and when to deliver it for optimal outcome.
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We work with clients to maximize their media exposure surrounding special projects or events. Be it a conference or a special policy or service launch, we work with clients’ press and marketing teams to maximize exposure in the most relevant communications fora.
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Our approach includes assessing business vulnerabilities, analyzing geopolitical dynamics, testing strategic assumptions, and providing decision-making support. We build geostrategic capabilities within leadership teams, operationalize risk management, and maintain ongoing strategic insights.
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Working alongside your team members, we will help create an intentional and strategic approach for both individual projects and larger company-wide initiatives.
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Our partners have worked in the most senior organizing roles responsible for a broad range of public events, ranging from massive political conventions, to small and intimate policy symposiums, to special luncheon guest-speaker events, to strategic board retreats.
We partner with the best in the business when client needs demand it. We also have access to the best public opinion researchers in Canada, meaning we have the reach to give you full-service support if that’s what you need.
Are you ready to up your game by working together?
We take pride in our work. But we also know it’s a privilege for us to work with marketplace leaders. It’s a sacred trust – one we will always value.
We know it takes trust for clients to open up and share their story – and vulnerabilities – with a professional, and we do not take that lightly. Every relationship is governed by discretion.
We believe that building a client relationship is a collaborative effort. We will work with you to identify issues, challenges and solutions – and develop a tactical plan to swing the pendulum in your favour.
Whether you’re navigating a crisis, setting a new strategic direction, preparing for major change, or needing to understand the forces shaping your operating landscape, Pendulum is ready to help.